In one of the largest human life on the sidelines in the NFL this season you'll notice a lot of Surface Pro 2 tablets Microsoft help. Used by players and coaches to review photos of plays, tablets are enclosed in cases of chunky cyan protection and drew attention of broadcast commentators when putting to use. The only problem is that advertisers do not seem to have been informed about the name, leaving them to describe Microsoft slates as "iPad-like tools."
Microsoft is perhaps understandably irritated that after committing to spend $ 400 million on advertising and exclusive equipment deal with the NFL, but the networks that cover the games are not under the control of the league. Educate their commentators can be as important to Microsoft as illuminating the rest of the world to the benefits of surface.