Microsoft has revived the classic Mac vs PC war back in August targeting the MacBook Air in its new Surface Pro 3 ads. This attack continues today with a new ad that offers new Yoga 3 Pro Lenovo. Microsoft puts 13-inch Apple MacBook Air head-to-head with the Yoga 3 Pro Lenovo, first highlight the 17mm "thickness" of the MacBook Air compared to 13mm "slimming" Yoga 3 Pro. Most ad then focuses on the flexibility of the latest convertible modes Lenovo tablet, touch screen, and attempts, with the Apple laptop does not "dance" in the amusing comparisons. The dance-off ends with the MacBook Air admitting he is "game over" and closing the lid.
switches Microsoft picking on the iPad MacBook Air
While the most recent Microsoft announcement is a slight jab at Apple it shows the direction of software company focuses its latest marketing resources to. Microsoft began picking originally on the iPad with similar comparisons to Windows 8 tablets last year, but sales of Apple tablets dropped Microsoft has turned its attention to the Mac. Apple recently moved into the top five PC manufacturers for the first time thanks to an increase of 8.9 percent of Mac sales last quarter. Only 5.52 million Mac sales over a period of three months, but the increase defies the broader PC industry is contracting.
It is unclear whether these types of ads work, but the sales of Microsoft Surface has more than doubled in the last quarter, suggesting that the surface Pro 3 starts making a mark along with his strong marketing against the MacBook Air. laptop Apple has a few advantages that Microsoft highlighting with its recent announcements, whether the price and battery life. The comparison website for Yoga 3 Pro compared to the 13-inch MacBook Air does not compare the price with an Apple laptop from Lenovo at $ 999 and $ 1299. This $ 300 price differential partly because of the high-resolution touch screen on the Lenovo, but choosing Apple to ship a smaller screen on the MacBook Air helps achieve an impressive 13 hours of battery life running the Verge battery Test. Lenovo believes about 7 hours for the Yoga 3 Pro, a compromise for display flexibility and high resolution touch screen.